Recientemente nuestra empresa ha
recibido una consulta de un distribuidor de consumibles en la que nos
solicitaba si disponíamos de “tintas estables y consistentes en calidad” ya que
las que ellos distribuían presentaban, con frecuencia, altibajos de calidad de
un lote a otro.Aquí relatamos brevemente, una de las posibles causas que hemos vivido personalmente.
Cuando se producen aumentos de
precio que los fabricantes no pueden repercutir en los precios de venta ,es
fácil que se produzcan problemas de calidad en las tintas si ,como a veces
ocurre , se intenta abaratar el coste de la tinta reemplazando las materias
primas originales sin hacer los ensayos previos de comportamiento del producto
final.
Ocurre, además, que aquellas empresas
que por su tamaño no son prioritarias para los suministradores de materia
prima, se ven obligados a comprar donde pueden y esto altera la consistencia de
la calidad establecida. A la larga, el impresor nota el cambio de
comportamiento de la tinta en maquina con lo que la confianza en su proveedor
habitual desaparece.
Esta situación de inconsistencia
de tinta no la sufren los fabricantes “integrados” ya que utilizan su propia
materia prima sin alteraciones de calidad: aquí reside su fortaleza además, claro
está, de una ventaja competitiva muy grande que es un menor coste.
Como resumen, se puede decir que
el cambiar una materia prima por otra sin hacer ensayos industriales previos,
suele dar lugar a una pérdida de confianza e imagen irreparable”.
Antonio Blanco
Partner
NOVAGAL PRINTING INKS, SL
The raw materials of
the inks: the importance of being integrated
Recently, our company received a query from a
consumables distributor asking us if we sell "stable and consistent
quality inks" because the ones they distributed often had quality ups and
downs from one batch to another.
Here we report briefly, one of the possible causes that we personally have experienced.
"The current situation of the raw
materials used to manufacture inks can give rise to problems in the supply
chain in those companies that are obliged to purchase the products from third
parties.”
When there are price increases of raw materials that manufacturers can not affect the sales prices, it is easy for quality problems to occur in the inks if, as sometimes happens, you try to reduce the cost of the ink by replacing the original raw materials without do the preliminary tests of the behavior of the final product.
It also happens that those companies that, due
to their size, are not a priority for suppliers of raw materials are forced to
buy where they can and this alters the consistency of the established quality.
In the long run, the printer notices the change in behavior of the ink on the
machine, so that the trust in its usual supplier disappears.
This situation of inconsistency of ink is not
suffered by "integrated" manufacturers because they use their own raw
material without quality alterations: here lies its strength, and of course, a
very large competitive advantage that is a lower cost.
As a summary, it can be said that changing one
raw material for another without making previous industrial trials, usually
results in a loss of confidence and irreparable image ".
Antonio Blanco
Partner
